The DLC pay-train, has GTA V jumped the tracks?

On the 29th of August, GTA V developers Rockstar Games released an update for another brand new DLC update called Smuggler’s Run.

The new DLC includes a major addition to GTA V’s online mode, boasting 14 new aircraft and 2 land vehicles, additionally, characters now also have more than 500 new clothing items to choose from.

Players can now purchase hangars, customise personal aircraft and build a small fortune by helping Ron smuggle goods across the San Andreas border in new missions, following the theme of the previous Import/Export expansion from 2016.

Smuggler’s Run is the latest addition to a long line of GTA V updates by Rockstar, all of which are completely free, something that is almost totally unheard of in today’s gaming industry.

Ever since the early 00’s, games developers across the board have relied on downloadable content to give their sales an extra financial kick, whether it’s through added story-line content or cosmetic items through micro-transactions.

Seemingly gone are the days where players would freely unlock additional content and be rewarded simply for progressing or achieving higher than others.

But is there method to Rockstar’s madness? GTA V, despite its wealth of free content, does feature micro-transactions with varying amounts of purchasable in-game currency known as Shark Cards.

With every new release, players are required to spend their in-game savings to access new features such as offices, clubhouses and aircraft hangars which act as a base of operations for missions.

The twist in the tail however, is that these new facilities can cost a small (in-game) fortune, which sometimes leaves a lot of players empty handed.

Those who are keen to play new content but lack the financial means are then forced to make a choice, either slowly grind, saving up the necessary funds, or with a few clicks, pay for in game currency, many of whom choose the latter.


As of 2016, these micro-transactions alone had doubled Rockstar’s original production budget and, with the added income it has reaped, it will most likely continue.